Chamber Workshop: Digital Marketing Targeting Capabilities
Name:
Chamber Workshop: Digital Marketing Targeting Capabilities
Date:
August 22, 2018
Time:
11:30 AM - 1:00 PM EDT
Registration:
Sorry, public registration for this event has been closed.
Event Description:
Chamber Business Education Workshop:
Digital Marketing Targeting CapabilitiesHow to Reach Your Audience at the Right Time with Digital Marketing Tactics
Date: Wednesday, August 22
Time: 11:30 am - 12:00 pm: Check-in, lunch and networking
12:00 pm - 1:00 pm: Presentation and Q&A
Location: Veterans Memorial Library, Annex Meeting Room
Cost: $10 for Chamber Members, $20 for Non-Members
Lunch included!
Register by Monday, August 20
Program Description
The digital sector of marketing offers great opportunity and reach for businesses of all sizes! With this comes the daunting challenge of finding that opportunity and unique audience that exists. We know that almost all consumers use the internet, social media, and apps daily. Additionally, these same consumers online are all defined by their behavior, intent, demographics, and more. In a nutshell (and whether we like it or not!) – the internet is always asking “20 questions” about us to define how we are each a unique consumer compared to the next. This definition allows the right message, content, and advertising to be presented.
How can this apply to your business?
Let us help! Join Senior Digital Consultants, Rachel Fussman-McClintic and Patrick Brooks, of Hearst Michigan Media Group as they discuss the many digital marketing options that are available to businesses of all sizes, and learn about how you can utilize these strategies to put your message in front of not just any audience – but the RIGHT audience – online. They’ll also be covering some of the ways consumers are targeted, how this data is used to deliver ads and messages, and how it spreads across all channels.
Presenters: Rachel Fussman-McClintic & Patrick Brooks
A lifelong resident of Mt. Pleasant, Rachel’s marketing experience dates back to 2001, with the last 10 years primarily within the digital segment. She has worked with clients of all sizes within a variety of industries. In addition to the data and analytics side to digital marketing tactics, she also is well versed in creative concept and campaign development.
Rachel’s approach is consultative, focusing on a long-term strategy in order to maximize the client’s digital marketing results. Rachel loves to combine the “creative and fun” side of marketing with the “data-driven and research” side and make them work together for client results. |
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Patrick holds a Bachelor of Science degree in Communication, Marketing, and Technology. He has a proven track record of working with large and small businesses to develop marketing strategies to provide results. Patrick has the experience, expertise, and the ability to spot trends and help businesses attack with proper planning and strategies.
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ABOUT HEARST MICHIGAN MEDIA GROUP
Hearst Michigan Media Group is your full-service Digital Marketing Partner. Leverage our team for everything from Strategy Development to the implementation of specific marketing tactics. We are a division of The Hearst Corporation, an $11 Billion Diversified Media Organization, which affords us the ability to provide services and solutions to you, that are typically only available to organizations making significant investments in marketing technologies. We do this while maintaining a local approach, and hire local consultants that live and work in your community like you.
Event Sponsors:
Location:
Veterans Memorial Library
Annex Meeting Room
301 S. University Ave., Mt. Pleasant
Annex Meeting Room
301 S. University Ave., Mt. Pleasant
Date/Time Information:
Wednesday, August 22
11:30 am - 1:00 pm
11:30 am - 1:00 pm
Contact Information:
Fees/Admission:
$10 for Chamber Members
$20 for Non-Members
$20 for Non-Members
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